Clay
A no-code GTM platform that pulls and enriches lead data from 150+ sources, then uses AI agents (Claygent) to research each prospect and write personalised outreach grounded in real signals such as news, job changes and funding. Agentic workflows can send natively or push leads to a sequencer.
- Website
- https://www.clay.com/
- Who it's for
- Sales teams, SDRs and GTM operators at small-to-mid-size companies automating lead research and personalisation without engineering help.
- Pricing
- Free plan with 100 credits/month; Launch tier starts at $185/month. Usage is metered on top via Data Credits and Actions.
- Category
- Marketing & Sales
- Last verified
- 2026-10-22
- Confidence
- high
Key facts
- 150+ data providers
- Claygent AI research agents
- Signal tracking: job changes, funding, news
- Free plan available
Sources
Every claim above is drawn from these; we do not publish unsourced specifications.
Notes & uncertainties
Clay's own pricing page shows Launch at $167/month in the plan card while its FAQ says starting at $185/mo. Both figures are on the same page; we cite $185 from the plan description and flag the discrepancy.
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